An independent survey carried out by the British Market Research Bureau in 1987, showed that 97% of respondents read the instructions carefully before using a medicine for the first time, 94% take medicine only when absolutely necessary, and 95% exercise care in the use of non-prescription medicines; 86% strongly disagreed with the statement that it is perfectly safe to take as many as you wish of non-prescription medicines.
The survey also showed that 85% of people use just one OTC product for an illness. It is clear that the British population is inclined to be cautious in their approach to the use of medication generally.
Approximately 30 million people each year use paracetamol safely and properly.
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